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Ravi Rahadian Ambardy, author

Respon konsumen terhadap brand extension pada tingkat perceived fit dan familiarity yang berbeda = Consumer's response towards brand extension on different levels of perceived fit and familiarity

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2015

UI - Skripsi (Membership)

Randhika Ikra Ramadhan, author

Pengaruh Customer-Brand Relationship dan Brand Equity terhadap Brand Extension Acceptance, Studi Pada Konsumen Instagram Shop pada Masa Pandemi Covid-19 = The Effect of Customer Brand Relationship and Brand Equity Towards Brand Extension Acceptance: Study of Instagram Shop users during the Covid-19 Pandemic

Fakultas Ilmu Administrasi Universitas Indonesia, 2021

UI - Skripsi (Membership)

Sonia Gabriella, author

Pengaruh brand extension terhadap brand image: studi pada produk Lifebuoy sampo = The effect of brand extension towards brand image: a study on Lifebuoy shampoo

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2016

UI - Skripsi (Membership)

Iksan Basuki, author

Pengaruh loyalitas akan merek induk, persepsi kesamaan antara merek induk dan merek ekstensi, dan keterlibatan konsumen akan kategori produk ekstensi, terhadap evaluasi dan intensitas pembelian ekstensi merek deodorant dari adidas = Effects of loyalty towards parent brand, similarity between parent brand and extended brand, and consumer involvement towards extended product category, towards attitude regarding brand extension of adidas deodorant and purchase intention towards brand extension of deodorant from adidas

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017

UI - Tesis (Membership)

Sri Hartanti, author

Analisis faktor-faktor yang mempengaruhi evaluasi kualitas brand extension : penelitian pada tiga merek convenience products

Universitas Indonesia, 2004

UI - Tesis (Membership)

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