Aland Diknas Tanada, author
Analisis pengaruh antara interaction characteristics perceived benefits community commitment dan oppositional brand loyalty dalam online brand communities (Studi kasus: 4 komunitas mobil di Indonesia) = Analysis of effect among interaction characteristics perceived benefits community commitment and oppositional brand loyalty in online brand communities (Case study: 4 automobiles community in Indonesia)
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2015
 UI - Skripsi Membership
Irma Fitriyani, author
Analisis pengaruh brand placement acceptance dan brand recall terhadap preference intention to purchase dan loyalty (studi kasus : film cinta brontosaurus) = Analysis of effect of brand placement acceptance and brand recall on preference intention to purchase and loyalty (case study cinta brontosaurus movies)
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014
 UI - Tesis Membership
Muhammad Fikar, author
Pengaruh Online Brand Community Terhadap Customer Loyalty: Studi pada Search Product dan Experience Product di Indonesia = The Influence of Online Brand Communities on Customer Loyalty: A Study on Search Products and Experience Products in Indonesia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2024
 UI - Skripsi Membership
Lukman Makarim, author
Oppositional Brand Loyalty Achieves Positive Brand Community = Opposisi loyalitas brand memberikan efek positif komunitas brand
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2018
 UI - Makalah dan Kertas Kerja
Winson Widjaja, author
Analisis pengaruh brand community terhadap brand identificarion dan brand commitment : studi kasus komunitas Honda Brio = Analysis of brand community's influence towards brand identification and brand commitment : case of honda brio community
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014
 UI - Skripsi Membership
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