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Reihana Muryani, author

Analisis pengaruh identifikasi merek oleh pelanggan terhadap evaluasi evaluasi merek hotel dan pengambangan loyalitas: studi kasus hotel kelas atas dan mewah = The effect of customer brand identification towards hotel brand evaluation and loyalty development case study luxury and upcale hotels / Reihana Muryani

2015

UI - Skripsi (Membership)

Irene Laura, author

Pengaruh citra merek induk persepsi kesesuaian dan sikap perluasan merek terhadap perubahan sikap merek induk studi kasus richeese factory cabang mal arion Jakarta Timur = The effect of brand parent image perceived fit and brand extension attitude to parent brand attitude change case study richeese factory branch of arion mall East Jakarta

2013

UI - Skripsi (Membership)

Azzahira Salma Putri, author

Pengaruh Merek Manusia terhadap Minat Beli Melalui Hubungan Merek Konsumen dan Sikap terhadap Merek (Studi Pada Produk Mi Sehat Lemonilo) = The Influence of Human Brand Towards Purchase Intention through Consumer Brand Relationship and Attitude Toward Brand (Study of Lemonilo Healthy Noodle)

Fakultas Ilmu Administrasi Universitas Indonesia, 2022

UI - Skripsi (Membership)

Firessa Yusti Pradhana, author

Analisis Pengaruh Corporate Brand Image terhadap Customer Commitment dan Customer Loyalty (Studi Kasus : Apple) = The Impact of Corporate Brand Image on Customer commitment and Customer Loyalty (Study Case: Apple)

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014

UI - Skripsi (Membership)

M. Haris Budiman, author

Analisis merek aspira berdasar model ekuitas merek berbasis konsumen (customer-based brand equity)

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2003

UI - Tesis (Membership)

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