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Kartika Julita, author

Analisis pengaruh product brand image dan online store image terhadap perceived risks dan online purchase intention produk fashion di Zalora = The role of product brand image and online store image on perceived risks and purchase intention for fashion product in Zalora

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2015

UI - Skripsi (Membership)

Sibarani, Mentari, author

Analisis pengaruh store image, store brand price image dan store brand perceived risk sebagai variabel mediasi terhadap store brand purchase intention pada produk store brand ritel watsons = Analysis of the influence store image store brand price image and store brand perceived risk as mediating variable on purchase intention of store brand product watsons

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2015

UI - Skripsi (Membership)

Dea Elodia Erdawan, author

Pengaruh offline store image dan online store image terhadap purchase intention: studi pada private label brand Berrybenka = The influence of offline store image and online store image towards purchase intention: study in private label brand Berrybenka

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2017

UI - Skripsi (Membership)

M. Alimardi Hubeis, author

Pengaruh corporate brand image, store image, perceived risk dan price image terhadap purchase intention pada produk private label carrefour = The influence of corporate brand image, store image, perceived risk and price imag a study case on carrefour private label brand

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2018

UI - Tesis Membership

Adelina Mulyasari, author

Analisis pengaruh store image dan store brand price image terhadap purchase intention melalui perceived risk dari suatu private label brand. studi kasus private label brand giant = Analyzing effects of store image and store brand price image on purchase intention through perceived risk to private label brand case study private label brand giant

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017

UI - Skripsi (Membership)

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