Anissa Rahmanty Putri, author
Model attachment-aversion pada hubungan konsumen dengan merek : studi kasus produk perawatan rambut merek L'oreal paris = Attachment-aversion model of customer brand relationships : study case of hair care products of l'oreal paris / Anissa Rahmanty Putri
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2015
 UI - Skripsi (Membership)
Mu`tiaul Fathoni, author
Pengaruh consumer brand identification terhadap brand loyalty dan brand advocacy pada produk smartphone Samsung = The impact of consumer brand identification toward brand loyalty and brand advocacy case of smartphone Samsung
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Skripsi (Membership)
Winda Tesyarani, author
Effectiveness of credibility of online reviews, information usefulness, and information on functional and hedonic brand image of zomato application = Efektivitas dari kredibilitas ulasan online, kegunaan informasi, dan adopsi informasi terhadap citra merek fungsional dan citra merek hedonis pada aplikasi zomato
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2020
 UI - Skripsi (Membership)
Kicky Rezza Gustyaningrum, auhtor
Efektivitas product placement pada video musik dari perspektif familiarity of brand dan judgment of fit = Effectiveness of product placement in music video from the perspective of familiarity of brand and judgment of fit
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2015
 UI - Skripsi (Membership)
Rahmani Shadrina, author
Peranan identifikasi pelanggan terhadap merek dalam membangun Brand Relationship : studi kasus Mac Cosmetics = The role of customer brand identification in building Brand Relationships : case study Mac Cosmetics
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2012
 UI - Skripsi (Membership)
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