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I Gede Mahatma Yuda Bakti, author

Pengaruh label kualitas terhadap persepsi kualitas produk dan niat membeli : peran brand familiarity dan keterlibatan produk = The Effect of quality label towards perceived product quality and purchase intention the role of brand familiarity and product involvement

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2015

UI - Tesis Membership

Ratna Dewi, author

Analisis pengaruh citra merek, kualitas produk, dan harga terhadap keputusan pembelian (objek penelitian: Eiger) = The effect analysis of brand image, product quality and price on purchase intention (study object: Eiger)

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2018

UI - Tesis Membership

Lina Fitriana, author

Pengaruh kebutuhan untuk keunikan, sikap terhadap produk, nilai emosional kualitas yang diterima terhadap niat beli (studi kasus: pelanggan kedai kopi waralaba lokal Excelso dan waralaba asing Coffee Bean tea leaf & Tea Leaf) = The effect of need for uniqueness, attitude toward product, emotional value, perceived quality, to purchase intention (cases study: customer coffee rest from franchise local Excelso and franchise foreign Coffee Bean & Tea Leaf)

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2016

UI - Skripsi Membership

Lentari Nisfidah, author

Pengaruh perceived product quality, perceived relative price, perceived risk terhadap customer value dan willingness to rebuy: studi kasus: private label brand Sephora = The impact of of perceived product quality perceived relative price and perceived risk towards customer value and willingness to rebuy: case study: private label brand Sephora

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017

UI - Skripsi Membership

M. Naufal Yazid, author

Pengaruh country of origin terhadap purchase intention melalui perceived quality produk jam tangan merek Swatch asal negara Switzerland = The influence of country of origin on purchase intention through perceived quality the watches product of Swatch brand from country of Switzerland

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2016

UI - Skripsi Membership

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