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Siahaan, Linda Sintia Dewi, author

Pengaruh terpaan iklan televisi dan komunikasi word of mouth terhadap preferensi anak memilih merek (studi kasus merek KFC pada Sekolah Hati Suci) = Effects of tv ads exposure and word of mouth communication to children preference brand choice (case study on KFC as a brand at Hati Suci school)

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2015

UI - Tesis (Membership)

Audrie Diandra Satvika, author

Pengaruh persepsi kepribadian merek terhadap preferensi merek, sikap loyalitas merek, dan perilaku word-of-mouth : studi kasus Restoran Pizza Hut = The effects of brand personality perceptions toward brand preference, attitudinal brand loyalty, and word-of-mouth behavior : case study Pizza Hut Restaurant

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013

UI - Skripsi (Membership)

Adjhi Satriyo, author

Analisis pengaruh value congruity dan consumer brand identification terhadap brand commitment dan positive word of mouth: studi kasus pada merek Sneakers kasual = The effect of value congruity and consumer brand identification toward brand commitment and positive word of mouth: case study on casual Sneakers brand

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017

UI - Skripsi (Membership)

Bemby Prafita, author

Pengaruh electronic word of mouth positif terhadap citra merek Trans Jakarta = The effect of positive electronic word of mouth toward Trans Jakarta`s brand image

Universitas Indonesia, 2015

UI - Skripsi (Membership)

Alda Laura Jire, author

Pengaruh Brand Love terhadap Word of Mouth ( Studi pada McDonald's) = The Influence of Brand Love on Word of Mouth (Studies on McDonald's)

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2018

UI - Skripsi (Membership)

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