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Mustakim Wahyudi, author

Pengaruh efektivitas event marketing terhadap buying intention produk speedy instan (studi kasus : speedy national basket league) = Effect of event marketing effectiveness against buying intention speedy instan products (case study : speedy national basket league) / Mustakim Wahyudi

2015

UI - Tesis (Membership)

Andi Aji Saronto, author

Pengaruh event marketing Cornetto Summer Festival terhadap minat beli Cornetto = How the event marketing Cornetto Summer Festival 2012 effect to buying intention Cornetto

Universitas Indonesia, 2013

UI - Skripsi (Membership)

Panjaitan, Peter Christian, author

Pengaruh event marketing terhadap keputusan pembelian impuls produk fashion studi pada brightspot market = The effect of event marketing toward fashion product impulse buying decision study on brightspot market / Peter Christian Panjaitan,

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2014

UI - Skripsi (Membership)

Kharisma Aditya, author

Pengaruh bauran pemasaran untuk event jazz goes to campus 39 terhadap purchase intention = The effect of marketing mix for event 39th jazz goes to campus towards purchase intention

2017

UI - Skripsi (Membership)

Salwa Jamal, author

Analisis Strategi Komunikasi Pemasaran Produk Fashion Lokal Terhadap Online Purchase Intention Dalam Live Streaming TikTok. Studi Kasus Pada Merek Produk Fashion Lokal SWEPO = Analysis of Marketing Communication Strategy for Local Fashion Products Against Online Buying Intentions in Live Streaming TikTok. Case Study on Local Fashion Brand SWEPO

Fakultas Ilmu Sosial Dan Ilmu Politik Universitas Indonesia, 2023

UI - Makalah dan Kertas Kerja

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