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Mohamad Fauzi Rachman, author

Motivasi social media product browsing dan pengaruhnya terhadap purchase intention dan word of mouth intention = Motivation of social media product browsing and its influence on purchase intention and word of mouth intention / Mohamad Fauzi Rachman

2015

UI - Tesis (Membership)

Nuri Handayani, author

Hubungan antara penelusuran produk di instagram dan motivasi belanja serta pengaruhnya terhadap purchase intention, word-of-mouth intention dan impulse buying = The Relationship between product browsing on instagram and shopping motivation, and its effects on purchase intention, word-of-mouth intention and impulse buying

2019

UI - Tesis (Membership)

Muhammad Fauzi, author

Pengaruh motivasi pengguna media sosial terhadap word of mouth intention dalam fashion online shopping = Effects of social media user s motivation toward word of mouth intention of fashion online shopping

2015

UI - Skripsi (Membership)

Rica Sharma, author

Analisis pengaruh electronic word of mouth di social media dan brand image terhadap keputusan pembelian (studi dalam memilih preschool highscope) = The influence analysis of electronic word of mouth in social media and brand image towards purchase intention study on choosing highscope preschool

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2014

UI - Tesis (Membership)

Mieke Eka Putri, author

Analisis Faktor-Faktor yang Memengaruhi Adopsi Electronic Word of Mouth di Media Sosial serta Pengaruhnya terhadap Brand Awareness, Brand Image, dan Purchase Intention pada Domain .id = Analyzing Factors Affecting Electronic Word of Mouth Adoption on Social Media and Its Effects on Brand Awareness, Brand Image, and Purchase Intention of .id Domain

Fakultas Ilmu Komputer Universitas Indonesia , 2020

UI - Tugas Akhir

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