Paramita Danastri Pramudia, author
Makalah konseptual untuk masalah masalah kontemporer dalam marketing = Conceptual paper of contemporary issues in marketing
Fakultas Ekonomi Dan Bisnis, 2015
 UI - Makalah dan Kertas Kerja
McDaniel, Carl, author
Riset pemasaran kontemporer = Contemporary marketing research
Salemba Empat , 2001
 Buku Teks
Narver, John C., author
Conceptual readings in the marketing economy
Holt, Rinehart and Winston, 1971
 Buku Teks
Peterson, Robin
Marketing : a contemporary introduction / Robin Peterson
New York, N.Y., Wiley / Hamilton
 Buku Teks
Kurtz, David L., author
Marketing
The Dryden Press , 1981
 Buku Teks
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