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Rietsi Arvitricia, author

Analisis pengaruh brand origin dan branding strategi terhadap brand attitude: studi eksperimen brand extension pada produk pakaian batik / Rietsi Arvitricia

2012

UI - Tesis (Membership)

Sonia Gabriella, author

Pengaruh brand extension terhadap brand image: studi pada produk Lifebuoy sampo = The effect of brand extension towards brand image: a study on Lifebuoy shampoo

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2016

UI - Skripsi (Membership)

Tampubolon, Natalia Putri, author

Analisis pengaruh brand identity brand image dan internet use terhadap brand preference pada merek online dan merek offline = Relationships among brand identity brand image and brand preferences differences between cyber brands and extension retail brands over time

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014

UI - Skripsi (Membership)

Aisyah, author

Analisis pengaruh halal brand personality dan brand experience terhadap brand prestige, brand trust, customer satisfaction, dan brand loyalty pada merek halal. Studi kasus: Produk perawatan pria kahf = Analysis of halal brand personality and brand experience on brand prestige, brand trust, customer satisfaction, and brand loyalty on halal brand. Study case: Men personal care brand kahf.

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2021

UI - Skripsi (Membership)

Randhika Ikra Ramadhan, author

Pengaruh Customer-Brand Relationship dan Brand Equity terhadap Brand Extension Acceptance, Studi Pada Konsumen Instagram Shop pada Masa Pandemi Covid-19 = The Effect of Customer Brand Relationship and Brand Equity Towards Brand Extension Acceptance: Study of Instagram Shop users during the Covid-19 Pandemic

Fakultas Ilmu Administrasi Universitas Indonesia, 2021

UI - Skripsi (Membership)

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