Preston, Chris
Event marketing how to successfully promote events, festivals, conventions, and expositions /C.A. Preston
John Wiley Sons, 2012
 Buku Teks
Fenich, George G., author
Meetings, expositions, events, and conventions : an introduction to the industry
Pearson, 2019
 Buku Teks
Louw, Andre M., author
Ambush marketing and the mega-event monopoly: how laws are abused to protect commercial rights to major sporting events
[T. M. C. Asser Press, ], 2012
 eBooks
Hutabarat, Penny, author
The influence of sponsor-event congruence in sponsorship of music festivals
Universitas Indonesia, 2014
 Artikel Jurnal
Ayu Nenden Assyfa Putri, author
Analisis Pembentukan Pemahaman Konsumen dalam Mengikuti Marketing Event di Masa Pandemi Covid-19. = Consumer Understanding Formation in participating in Marketing Events during Covid-19.
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2022
 UI - Tesis (Membership)
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