Moffitt, Sean
Wikibrands : reinventing your company in a customer-driven marketplace
McGraw-Hill , 2011
 Buku Teks
Moffitt, Sean
Wiki brands: reinventing your company in a customer-driven marketplace
McGraw-Hill, 2011
 Buku Teks
Herry Mirza Putera, author; Lukman Ganis, author
Analisa pemasaran dengan konsep customer driven company di Bank Niaga
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 1995
 UI - Tugas Akhir
Manurung, Ronaldo S., author
Analisa pemasaran dengan konsep customer driven company di perusahaan jasa pelayanan radio trunking PT. XYZ
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2002
 UI - Tesis Membership
Khairunnisa Nirmala Devi, author
Pemaknaan khalayak terhadap citra merek perusahaan dalam storytelling kampanye perusahaan: studi kampanye "Mulai aja dulu" Tokopedia = Audience reception towards company's brand image on the company storytelling campaign: study "Mulai aja dulu" Tokopedia campaign
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2019
 UI - Skripsi Membership
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