Goffin, Keith, author
Palgrave Macmillan, 2010
Buku Teks
Davenport, Thomas H., author
Publicis, 2006
Buku Teks
Bessant, John, author
Emerald, 2018
eBooks
Samei Komayadi, author
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
UI - Tesis (Membership)
Herischa Puspitaringga, author
2016
UI - Skripsi (Membership)