Marketing in asia
by Roger A. Kerin, Geok Theng Lau, Steven William Hartley, William Rudelius
McGraw-Hill, 2013
 Buku Teks
Marketing in asia
by Roger A. Kerin, Lau Geok Theng, Steven W. Hartley and William Rudelius
McGraw-Hill Education, 2015
 Buku Teks
Goh, Sunny T.H., author
Marketing wise : pendekatan inkonvensional terhadap strategi pemasaran di Asia
Bhuana Ilmu Populer, 2003
 Buku Teks
Kurtz, David L., author
Marketing
The Dryden Press , 1981
 Buku Teks
Alex Soemadji Nitisemito, author
Marketing
Ghalia Indonesia, 1984
 Buku Teks
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