See Allo

Perreault, William D., author

Essentials of marketing : a marketing strategy planning approach

McGraw-Hill, 2015

Buku Teks

Perreault, William D., author

Basic marketing : a marketing strategy planning approach

McGraw-Hill, 2014

Buku Teks

Kelley, Eugene J., author

Marketing planning and competitive strategy

Prentice-Hall, 1972

Buku Teks

Hughes, G. David, author

Marketing management : a planning approach

Addison-Wesley, 1978

Buku Teks

Nash, Edward L., author

Direct marketing : strategy, planning, execution

McGraw-Hill, 1986

Buku Teks

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