See Allo

Kotler, Philip, author

Marketing management

Pearson, 2016

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Rewoldt, Stewart H.

Introduction to marketing management : text and cases

Homewood: Richard D. Irwin, 1969

Buku Teks

Howard, John A., author

Marketing management : operating, strategic, and administrative / John A. Howard

Richard D. Irwin, 1973

Buku Teks

Guiltinan, Joseph P.

Cases in marketing management / Joseph P.Guiltinan and Gordon W. Paul

McGraw-Hill , 1991

Buku Teks

Guiltinan, Joseph P.

Marketing management strategies and programs / Joseph P. Guiltinan and Gordon W. Paul

McGraw-Hill , 1985

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