Peter, J. Paul, author
Marketing management : knowledge and skills
McGraw-Hill, 2004
 Buku Teks
Guiltinan, Joseph P., author
Cases in marketing management
McGraw-Hill, 1991
 Buku Teks
Guiltinan, Joseph P., author
Marketing management strategies and programs
McGraw-Hill, 1985
 Buku Teks
Kotler, Philip, author
Marketing management
Pearson, 2016
 Buku Teks
Howard, John A., author
Marketing management : operating, strategic, and administrative
Richard D. Irwin, 1973
 Buku Teks
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