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Sheren Shusmita, author

Pengaruh Self-Congruity terhadap brand loyalty : studi kasus pada konsumen brand minuman cokelat 'MILO' = The impact of Self-Congruity to brand loyalty : a study on 'MILO' consumers

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2016

UI - Skripsi Membership

Iman Pramudita Andyanto, author

Influence of brand self-congruity on brand loyalty towards sportswear products: Indonesian consumers = Pengaruh kesesuaian diri merek terhadap loyalitas merek menuju produk pakaian olahraga: konsumen Indonesia

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2019

UI - Skripsi Membership

Tamara Hanum, author

Analisis pengaruh fashion innovativeness melalui brand image dimension terhadap lovemarks dan brand loyalty pada brand fashion: studi pada konsumen milenial Indonesia = Analysis on the impact of fashion innovativeness through brand image dimension towards lovemarks and brand loyalty on brand fashion: the study on millenials consumers in Indonesia

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2019

UI - Skripsi Membership

Mita Karima, author

Pengaruh brand satisfaction dan brand commitment terhadap brand loyalty dan brand repurchase intention : studi kasus konsumen Toyota di Jabodetabek = Effect of brand satisfaction and brand commitment and its impact on the automotive brand loyalty and brand repurchase intention : case study Toyota users of Jabodetabek region

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014

UI - Skripsi Membership

Delia Firka Ayyar, author

Pengaruh Customer-Based Brand authenticity Terhadap Brand trust Dalam Menciptakan Brand affect Dan Brand loyalty (Studi Pada Konsumen Brand HMNS Di Jabodetabek) = The Influence of Customer-Based Brand authenticity on Brand trust in Creating Brand affect and Brand loyalty (A Study on Consumer of HMNS Brand in Jabodetabek )

Fakultas Ilmu Administrasi, 2023

UI - Skripsi Membership

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