Tia Austin Bachtar, author
Pengaruh promosi penjualan dalam bentuk online discount pricing terhadap online impulse buying pada produk fashion studi pada konsumen Lazada = Effect of sales promotion in the form of online discount pricing toward online impulse buying on fashion products study on consumer lazada
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2016
 UI - Skripsi (Membership)
Sabila Nur Maulidya, author
Pengaruh Shopping Motivation dan Product Browsing terhadap Online Impulsif Buying (Produk pakaian dan kosmetik konsumen Shopee Jabodetabek) = The Effect of Shopping Motivation and Product Browsing on Online Impulse Buying (Shopee Jabodetabek consumer clothing and cosmetic products)
Fakultas Ilmu Administrasi Universitas Indonesia, 2020
 UI - Skripsi (Membership)
Arung Srikandi, author
Analisis dampak online brand trust terhadap sales promotion dan online buying decision: studi kasus: men sale campaign Shopee pada Februari 2019 = Analyzing the impact of online brand trust on sales promotion and online buying decision: case study: Shopee men sale campaign on February 2019
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2019
 UI - Skripsi (Membership)
Dalila Putri Paramadani, author
Analisis perilaku konsumen terhadap keputusan pembelian produk fashion melalui e-commerce online shop Zalora Indonesia perilaku pembelian fashion online dan perbedaannya terhadap pembelian offline = Analysis of consumer behavior buying decision in fashion products through e commerce online shop Zalora Indonesia online fashion buying behavior and the difference of the purchase offline
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2016
 UI - Makalah dan Kertas Kerja
Irsalina Permatasari, author
Pengaruh komunikasi word of mouth terhadap minat beli konsumen (online review konsumen pada proses pembelian di Lazada) = Word of mouth communications influence on consumer interests buy (online consumer reviews on the purchase process in Lazada)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2016
 UI - Makalah dan Kertas Kerja
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