Lina Fitriana, author
Pengaruh kebutuhan untuk keunikan, sikap terhadap produk, nilai emosional kualitas yang diterima terhadap niat beli (studi kasus: pelanggan kedai kopi waralaba lokal Excelso dan waralaba asing Coffee Bean tea leaf & Tea Leaf) = The effect of need for uniqueness, attitude toward product, emotional value, perceived quality, to purchase intention (cases study: customer coffee rest from franchise local Excelso and franchise foreign Coffee Bean & Tea Leaf)
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2016
 UI - Skripsi (Membership)
Luthfia Puspitasari, author
Pengaruh country of origin dan need for uniqueness terhadap sikap dan niat membeli produk kosmetik = The influence of country of origin and need for uniqueness on attitudes and intention to purchase cosmetic product
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2019
 UI - Tesis (Membership)
Fadli Rezasyah Alam, author
Pengaruh kreativitas iklan, Need for Uniqueness & Need for Cognition terhadap sikap dan minat membeli konsumen = The effect of advertisement creativity, need for uniqueness and need for cognition, toward attitude toward the ad attitude toward the brand and purchase intention
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2011
 UI - Tesis (Open)
Mazaya Putri Diandari, author
Analisis pengaruh environmentalisme, kesederhanaan dan kebutuhan akan keunikan terhadap minat beli pakaian bekas = The influence of environmentalism, frugality and need for uniqueness towards purchase intention of second-hand clothes.
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2019
 UI - Skripsi (Membership)
I Gede Mahatma Yuda Bakti, author
Pengaruh label kualitas terhadap persepsi kualitas produk dan niat membeli : peran brand familiarity dan keterlibatan produk = The Effect of quality label towards perceived product quality and purchase intention the role of brand familiarity and product involvement
2015
 UI - Tesis (Membership)
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