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Lina Fitriana, author

Pengaruh kebutuhan untuk keunikan, sikap terhadap produk, nilai emosional kualitas yang diterima terhadap niat beli (studi kasus: pelanggan kedai kopi waralaba lokal Excelso dan waralaba asing Coffee Bean tea leaf & Tea Leaf) = The effect of need for uniqueness, attitude toward product, emotional value, perceived quality, to purchase intention (cases study: customer coffee rest from franchise local Excelso and franchise foreign Coffee Bean & Tea Leaf)

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2016

UI - Skripsi Membership

Luthfia Puspitasari, author

Pengaruh country of origin dan need for uniqueness terhadap sikap dan niat membeli produk kosmetik = The influence of country of origin and need for uniqueness on attitudes and intention to purchase cosmetic product

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2019

UI - Tesis Membership

Fadli Rezasyah Alam, author

Pengaruh kreativitas iklan, Need for Uniqueness & Need for Cognition terhadap sikap dan minat membeli konsumen = The effect of advertisement creativity, need for uniqueness and need for cognition, toward attitude toward the ad attitude toward the brand and purchase intention

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2011

UI - Tesis Open

Mazaya Putri Diandari, author

Analisis pengaruh environmentalisme, kesederhanaan dan kebutuhan akan keunikan terhadap minat beli pakaian bekas = The influence of environmentalism, frugality and need for uniqueness towards purchase intention of second-hand clothes.

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2019

UI - Skripsi Membership

I Gede Mahatma Yuda Bakti, author

Pengaruh label kualitas terhadap persepsi kualitas produk dan niat membeli : peran brand familiarity dan keterlibatan produk = The Effect of quality label towards perceived product quality and purchase intention the role of brand familiarity and product involvement

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2015

UI - Tesis Membership

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