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Dinar Shafati Rahayu, author

Menguji pengaruh variasi electronic word of mouth positif terhadap persepsi kualitas pengguna bus transjakarta citra merek sebagai moderator = Examining the effects variations of positive electronic word of mouth toward perceived quality of transjakarta's users moderated by brand image

Fakultas Psikologi Universitas Indonesia, 2015

UI - Tesis (Membership)

Erik, author

Pengaruh variasi elemen electronic word-of-mouth positif terhadap intensi menggunakan bus Transjakarta pada potential user: citra merek sebagai moderator = Effect of variations element electronic word-of-mouth positive of intention by bus Transjakarta on potential: users brand image as moderator

Fakultas Psikologi Universitas Indonesia, 2015

UI - Tesis (Membership)

Airiza Istitho Pramono, author

The Impacts of Brand's Instagram Marketing on Generation Z's Purchase Intention: The Case of F&B Industry in Jabodetabek = Pengaruh Pemasaran Media Sosial Merek di Instagram pada Niat Beli Konsumen Industri Makanan dan Minuman di Jabodetabek

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022

UI - Skripsi Membership

Nadya Tasya Saraswati, author

Analysis of the impact of electronic word of mouth (EWOM) and brand awareness on purchase intention with the mediating role of brand image: a case study of online transportation in Indonesia = Analisa terhadap pengaruh electronic word of mouth (EWOM) dan brand awareness terhadap purchase intention dengan brand image sebagai mediator: studi kasus transportasi online di Indonesia

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2018

UI - Skripsi (Membership)

Muhammad Kautsar, author

Pengaruh teks atau teks gambar variasi electronic-word-of-mouth positif terhadap consumer engagement pengguna bus Transjakarta: citra merek sebagai moderator = The influence of text or text image variation electronic-word-of-mouth positive on consumer engagement for bus of Transjakarta: users brand image as moderator

Fakultas Psikologi Universitas Indonesia, 2015

UI - Tesis (Membership)

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