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Erik, author

Pengaruh variasi elemen electronic word-of-mouth positif terhadap intensi menggunakan bus Transjakarta pada potential user: citra merek sebagai moderator = Effect of variations element electronic word-of-mouth positive of intention by bus Transjakarta on potential: users brand image as moderator

Fakultas Psikologi Universitas Indonesia, 2015

UI - Tesis (Membership)

Fahima Irfani Rodhiya, author

Bagaimana mengubah potential user menjadi user pengaruh variasi elemen electronic word of mouth positif terhadap intensi menggunakan bus Transjakarta = How to turn potential user into user the effect of positive electronic word of mouth element variation on intention to use Transjakarta bus

Fakultas Psikologi Universitas Indonesia, 2016

UI - Skripsi (Membership)

Dinar Shafati Rahayu, author

Menguji pengaruh variasi electronic word of mouth positif terhadap persepsi kualitas pengguna bus transjakarta citra merek sebagai moderator = Examining the effects variations of positive electronic word of mouth toward perceived quality of transjakarta's users moderated by brand image

Fakultas Psikologi Universitas Indonesia, 2015

UI - Tesis (Membership)

Peranginangin, Gerha Jayamala, author

Pengaruh electronic word-of-mouth ewom terhadap brand attitude dan purchase intention pada beauty box Indonesia = The effect of electronic word of mouth ewom on brand attitude and purchase intention case study beauty box Indonesia

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017

UI - Tesis (Membership)

Humaira Fathma Gardilla, author

Pengaruh electronic word of mouth melalui media sosial path terhadap dimensi kesadaran merek pada konsumen restoran baru = The effect of electronic word of mouth on social media path toward dimension of brand awareness on new restaurant consumer / Humaira Fathma Gardilla

Fakultas Psikologi Universitas Indonesia, 2015

UI - Skripsi (Membership)

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