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Pengaruh limited capacity model of attention dalam product placement terhadap memori = Effect of limited capacity model of attention in product placement towards memory

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2016

UI - Makalah dan Kertas Kerja

Irma Fitriyani, author

Analisis pengaruh brand placement acceptance dan brand recall terhadap preference intention to purchase dan loyalty (studi kasus : film cinta brontosaurus) = Analysis of effect of brand placement acceptance and brand recall on preference intention to purchase and loyalty (case study cinta brontosaurus movies)

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014

UI - Tesis (Membership)

Aland Diknas Tanada, author

Analisis pengaruh antara interaction characteristics perceived benefits community commitment dan oppositional brand loyalty dalam online brand communities (Studi kasus: 4 komunitas mobil di Indonesia) = Analysis of effect among interaction characteristics perceived benefits community commitment and oppositional brand loyalty in online brand communities (Case study: 4 automobiles community in Indonesia)

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2015

UI - Skripsi (Membership)

Tiara Marchelina, author

Co-branding ingredient vs co-branding simbolik pengaruhnya terhadap strategi pemasaran smartphone = Ingredient co branding vs symbolic co branding their influence on the marketing strategy of smartphone

2015

UI - Skripsi (Membership)

Muhammad Rizqi, author

Persepsi audiens terhadap product placement (Studi kasus pada product placement Sunsilk Conditioner dalam Film Queen Bee)

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2009

UI - Skripsi Open

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