Analisis pengaruh brand personality dan self congruity terhadap purchase decision (studi kasus : iklan choose beautiful dove) = Analysis of brand personality and self congruity towards purchase decision (case study: choose beautiful dove ad)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2016
 UI - Makalah dan Kertas Kerja
Syarifa Nadira Putri, author
Analisis pengaruh retail brand personality dan self-congruity terhadap store loyalty dengan gender sebagai variabel moderasi: studi kasus The Goods Dept = The effect of retail brand personality and self-congruity towards store loyalty with gender as moderating variable: case study The Goods Dept / Syarifa Nadira Putri
2015
 UI - Skripsi (Membership)
Simanjuntak, Eldo Steven Markus, author
Pengaruh Dimensi Brand Personality pada Self Congruity dan Functional Congruity Terhadap Brand Attidude: Studi Pengguna Jaklingko = Effects of Brand Personality Dimensions on Self Congruity and Functional Congruity on Brand Attidude: A Study With Users Of Jaklingko
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2021
 UI - Tesis (Membership)
Muhammad Fani Azmi, author
Analisis pengaruh self congruity and attitude towards the secondary brand dan need for uniqueness terhadap purchase probability produk co branding studi kasus blackberry porsche = Analysis the effect of self congruity and attitude towards the secondary brand and need for uniqueness towards purchase probability for co branding product case study blackberry porsche
Fakultas Eknonomi dan Bisnis Universitas Indonesia, 2016
 UI - Skripsi (Membership)
Ilham Medal Junjunan, author
Peran kerentanan terhadap tipe reference group influence, terhadap hubungan antara brand personality congruity dan purchase intention pada generasi millennial = The role of susceptibility to the reference group influence type in relationship between brand personality congruity and purchase intention of millenial generation
2017
 UI - Tesis (Membership)
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