Tuten, Tracy, author
Advertisers at work
Springer, 2012
 eBooks
Priemer, August B., author
Effective media planning : a guide to help advertisers and agencies develop plans that work
Lexington Books, 1989
 Buku Teks
Advertising at the point of purchase / edited and compiled by the Association of National Advertisers, Inc.
McGraw-Hill , 1957
 Buku Teks
Ingram, Andrew, author
An advertisers guide to better radio advertising: Tune in to the power of the brand conversation medium
John Wiley & Sons, 2005
 Buku Teks
La Ode Muhammad Restu Pradana, author
Penerapan Metode Delphi dalam Memahami Pengambilan Keputusan Strategis untuk Sponsorship di Kalangan Advertiser di Indonesia = Delphi Method in Understanding the Strategic Decision of Commercial Sponsorship among Indonesia Advertisers
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2019
 UI - Tesis (Membership)
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