Wahyuni Pudjiastuti, author
Social marketing : strategi jitu mengatasi masalah sosial di Indonesia
Yayasan Pustaka Obor Indonesia, 2016
 Buku Teks
Wahyuni Pudjiastuti, author
Social marketing : strategi jitu mengatasi masalah sosial di Indonesia
Yayasan Pustaka Obor Indonesia, 2016
 Buku Teks
Gorga Shahran, author
Generating consumer resonance on social networking sites and its effect on purchase intention in greater Jakarta = Menciptakan resonansi konsumen di sosial media dan pengaruhnya terhadap keinginan membeli di Jabodetabek
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2018
 UI - Skripsi Membership
Dhania Shintawati, author
Pengaruh konten pemasaran media sosial terhadap minat beli konsumen: studi pada akun instagram the Body Shop Indonesia = The effect of social media marketing content towards consumer purchase intention: study on the Body Shop Indonesia's instagram account
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2018
 UI - Skripsi Membership
Saskia Yusliana Kusumah, author
Analysis of social media marketing activities effectiveness in airline industry: influence on brand equity, E-WOM and repurchase intention = Analisa efektivitas kegiatan pemasaran media sosial di industri maskapai penerbangan: pengaruh terhadap ekuitas merek, E-WOM dan intensi pembelian kembali
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2019
 UI - Tesis Membership
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