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Indi Galih Handana, author

Analisa pengaruh perubahan desain (facelift) terhadap customer purchase intention = Analysis of the impact of product redesign (facelift) to customer purchase intention

2016

UI - Skripsi Membership

Dwi Nugraha Salim, author

Pengaruh virtual reality sebagai media promosi terhadap customer purchase intention pada industri real estate = The impact of virtual reality as a promotional media on customer purchase intention in real estate industry

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2018

UI - Tesis Membership

Wina Wijayanti, author

Analisis pengaruh Customer-to-customer electronic word of mouth melalui TikTok terhadap purchase intention skincare product pada generasi Z di Indonesia = Understanding the effect of Customer-to-customer electronic word of mouth via TikTok on purchase intention skincare product by generation Z in Indonesia

2023

UI - Skripsi Membership

Gabriele Faustine Hartawidjaja, author

Pengaruh Trustwothiness Seorang Influencer, Customer Citizenship Behaviour, Customer Participation Behaviour, dan Expected Brand Value, terhadap Purchase Intention dalam High Involvement Product = Influencer's Trustworthiness, Customer Citizenship Behaviour, Customer Participation Behaviour, and Expected Brand Value towards Purchase Intention on High Involvement Product

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022

UI - Tesis Membership

Seruni Kusuma Ningrum, author

Pengaruh Customer-based Brand Equity terhadap Brand Preference dan Purchase Intention pada e-wallet DANA Indonesia = Analysis of The Impact of Customer-based Brand Equity to Brand Preference and Purchase Intention of e-wallet DANA Indonesia

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2020

UI - Skripsi Membership

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