Indi Galih Handana, author
Analisa pengaruh perubahan desain (facelift) terhadap customer purchase intention = Analysis of the impact of product redesign (facelift) to customer purchase intention
2016
 UI - Skripsi (Membership)
Dwi Nugraha Salim, author
Pengaruh virtual reality sebagai media promosi terhadap customer purchase intention pada industri real estate = The impact of virtual reality as a promotional media on customer purchase intention in real estate industry
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2018
 UI - Tesis (Membership)
Wina Wijayanti, author
Analisis pengaruh Customer-to-customer electronic word of mouth melalui TikTok terhadap purchase intention skincare product pada generasi Z di Indonesia = Understanding the effect of Customer-to-customer electronic word of mouth via TikTok on purchase intention skincare product by generation Z in Indonesia
2023
 UI - Skripsi (Membership)
Gabriele Faustine Hartawidjaja, author
Pengaruh Trustwothiness Seorang Influencer, Customer Citizenship Behaviour, Customer Participation Behaviour, dan Expected Brand Value, terhadap Purchase Intention dalam High Involvement Product = Influencer's Trustworthiness, Customer Citizenship Behaviour, Customer Participation Behaviour, and Expected Brand Value towards Purchase Intention on High Involvement Product
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022
 UI - Tesis (Membership)
Seruni Kusuma Ningrum, author
Pengaruh Customer-based Brand Equity terhadap Brand Preference dan Purchase Intention pada e-wallet DANA Indonesia = Analysis of The Impact of Customer-based Brand Equity to Brand Preference and Purchase Intention of e-wallet DANA Indonesia
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2020
 UI - Skripsi (Membership)
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