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Jessica Eka Putri, author

Pengaruh green brand positioning, green brand awareness, green brand image dan attitudes toward green brand terhadap green brand purchase intention: studi kasus ac merek Panasonic = The effect of green brand positioning green brand awareness green brand image and attitudes toward green brand on green brand purchase intention case study of Panasonic air conditioner

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2016

UI - Skripsi Membership

Lendy Aulina, author

Analisis pengaruh green brand positioning, green brand knowledge, dan attitude toward green brand terhadap green product purchase intention = Analysis of the influence of green brand positioning green brand knowledge and attitude toward green brand to green product purchase intention

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017

UI - Skripsi Membership

Sevtiani Rakhmawati Nur, author

Pengaruh Green Brand Image terhadap Green Satisfaction, Green Trust, dan Green Brand Equity : studi kasus pada merek Tupperware = The effect of Green Brand Image toward Green Satisfaction, Green Trust and Green Brand Equity / Sevtiani Rakhmawati Nur

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013

UI - Tesis Membership

Pradika Ferhan, author

Analisis pengaruh green benefits dan green transparency terhadap green perceived value, self-brand connection, dan brand loyalty: studi kasus pada Starbucks Coffee = The role of green benefits and green transparency in shaping green perceived value self brand connection and brand loyalty: study case on Starbucks Coffee

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017

UI - Skripsi Membership

Fae Hanifa, author

Analisis Pengaruh Green Brand Image, Green Brand Attitude, Green Brand Trust Terhadap Green Brand Love (Studi Pada Konsumen Raine Beauty di DKI Jakarta) = Analysis of the Influence of Green Brand Image, Green Brand Attitude, Green Brand Trust on Green Brand Love (Study on Raine Beauty Consumers in DKI Jakarta)

Fakultas Ilmu Administrasi Universitas Indonesia, 2023

UI - Skripsi Membership

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