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Kannya Arsyitadanti, author

Analisis segmentasi hijabers muda berdasarkan shopping orientation, brand preference, dan product preference pada busana muslim wanita = Segmentation analysis of young hijabers based on shopping orientation brand preference and product preference on women muslim wear

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2016

UI - Skripsi Membership

Adriani Eka Juniarti, author

Pengaruh attitude toward visual packaging design terhadap perceived product dan brand preference : sebuah studi eksperimen = The Influence of attitude toward visual packaging design on perceived product and brand preference: an experimental study

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2015

UI - Tesis Membership

Maulati Aziza Zain, author

Peran Elemen Marketing 4.0, Kepuasan, Intensi Kesetiaan dan Preferensi Merek Religius Konsumen Wanita Muslim Indonesia pada Merek Fashion Muslim Lokal = The Role of Marketing 4.0 Elements, Customer Satisfaction, loyalty Intentions and Religious Brand Preference among Indonesian Muslim Woman Consumers of Local Modest Fashion Brands

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022

UI - Tesis Membership

Seruni Kusuma Ningrum, author

Pengaruh Customer-based Brand Equity terhadap Brand Preference dan Purchase Intention pada e-wallet DANA Indonesia = Analysis of The Impact of Customer-based Brand Equity to Brand Preference and Purchase Intention of e-wallet DANA Indonesia

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2020

UI - Skripsi Membership

Perbedaan nilai-nilai dasar manusia pada perempuan usia dewasa muda di Jabodetabek berdasarkan taksonomi preferensi tampilan merek = The difference of basic human values among young adult women in Jabodetabek by preference for brand prominence taxonomy / Nadya Karinadewi

Fakultas Psikologi Universitas Indonesia, 2014

UI - Skripsi Membership

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