See Allo

Sean Albert Kendro, author

Perbandingan daya tarik iklan emosi takut, humor, dan rasional terhadap memori dan sikap pada iklan e-commerce berbasis video = Comparing advertising appeal of fear, humor, and rational towards memory and attitude on video based e-commerce advertising

2016

UI - Skripsi (Membership)

Nidya Sari Rifaie, author

Analisis penggaruh e-lifestyle terhadap penghindaran iklan di internet = Analysis influence of e lifestyle on advertising avoidance in internet

2016

UI - Skripsi (Membership)

Pinka Ellena Azzahrani, author

Pengaruh ulasan negatif dan respon manajerial terhadap sikap konsumen pada penjual di platform belanja e-commerce = The effect of negative review and managerial response on consumer attitude towards seller in e-commerce platform

Fakultas Psikologi Universitas Indonesia, 2022

UI - Skripsi (Membership)

Sitompul, Lasmaria Isabella, author

Analisis pengaruh evaluasi emosional dan rasional terhadap repurchase intention dengan shopping habit sebagai faktor moderasi pada e-commerce Shopee Indonesia = The effects of emotional and rational evaluation toward repurchase intention with shopping habit as a moderating factor in e-commerce Shopee Indonesia

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2018

UI - Skripsi (Membership)

Rayport, Jeffrey F., author

McGraw-Hill , 2001

Buku Teks

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