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Ragil Caitra Larasati, author

Memahami perilaku konsumen di kedai kopi lokal Indonesia: peran dari self-congruity dan functional congruity. = Understanding consumer behavior in local Indonesian coffee shop the role of self congruity and functional congruity

Fakultas Ekonomi dan Bisnis Unversitas Indonesia, 2016

UI - Skripsi (Membership)

Citra Rufina Praditha, author

Analisis perilaku pelanggan kedai kopi internasional dalam melakukan variety seeking pada kedai kopi lokal melalui pengaruh kejenuhan, persepsi kualitas, dan kepuasan = Analysis of international chained coffee shop patrons variety seeking behavior towards local coffee shops through satiation perceived quality and satisfaction effect

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2016

UI - Skripsi (Membership)

Nadya Cheirin, author

Analisis perilaku konsumen kedai kopi berdasarkan pemetaan persepsi: studi kasus Kedai Kopi Sulastri Kopi = Coffee shop consumer behavior analysis using perceptual mapping: case study of Sulastri Kopi Coffee Shop

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2019

UI - Skripsi (Membership)

Farah Diba Ariyanti, author

Perilaku Konsumen pada Modest Fashion Brand di Indonesia: Peran Mediasi dari Kredibilitas dan Religiusitas Social Media Influencer dan Peran Moderasi dari Hedonic Value terhadap Brand Attitude dan Purchase Intention = Consumer Behavior of Modest Fashion Brand in Indonesia: The Mediating Role of Social Media Influencer’s Credibility and Religiosity and The Moderating Role of Hedonic Value on Brand Attitude and Purchase Intention

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023

UI - Tesis (Membership)

Hawkins, Del I., author

Consumer behavior : building marketing Strategy

McGraw-Hill, Irwin, 2007

Buku Teks

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