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Mochammad Erisman, author

The effect of corporate social responsibility fit on consumer brand attitude: case study consumer brand attribution in Jabodetabek area = Pengaruh kecocokan taggung jawab sosial perusahaan terhadap perilaku merek konsumen: studi kasus atribusi merek konsumen di daerah Jabodetabek

2016

UI - Skripsi Membership

Andrea Yunita Ragilia Noor, author

Pengaruh Brand Equity terhadap Consumer Response Pada Konsumen Event Organizer ISMAYA Live di Daerah JABODETABEK = Impact of Brand Equity on Consumer Response at Event Organizer ISMAYA Live on Consumers in JABODETABEK Area

Fakultas Ilmu Administrasi Universitas Indonesia, 2019

UI - Skripsi Membership

Delia Firka Ayyar, author

Pengaruh Customer-Based Brand authenticity Terhadap Brand trust Dalam Menciptakan Brand affect Dan Brand loyalty (Studi Pada Konsumen Brand HMNS Di Jabodetabek) = The Influence of Customer-Based Brand authenticity on Brand trust in Creating Brand affect and Brand loyalty (A Study on Consumer of HMNS Brand in Jabodetabek )

Fakultas Ilmu Administrasi, 2023

UI - Skripsi Membership

Hutabarat, Alexander Christopher Mangapul, author

Pengaruh karakteristik terhadap kepercayaan merek dan intensi pembelian sepatu edisi terbatas (Studi pada konsumen Jabodetabek) = Affects characteristic of limited edition shoes towards brand trust and purchase intention (Studied on Jabodetabek consumer)

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2020

UI - Skripsi Membership

Farrell Hafizh Fathana Pribadi, author

Analisis Pengaruh Tanggung Jawab Sosial Perusahaan dan Pemasaran Hijau terhadap Reputasi dan Loyalitas Brand bagi Konsumen Generasi X,Y, dan Z di Industri FMCG Indonesia = Analysis the Effect of Corporate Social Responsibility and Green Marketing on Brand Reputation and Loyalty of Consumer from the Generation X,Y, and Z in Indonesia FMCG Industry

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2203

UI - Skripsi Membership

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