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I.B. Sugiharta Pawitra, author

Peran brand communication dalam penyusunan brand strategy dengan pemanfaatan personal brand (kasus PT Mustika Ratu Tbk) = Contribution of brand communication in formulation of brand strategy by utilization of personal brand (case of PT Mustika Ratu Tbk)

Universitas Indonesia, 2016

UI - Tesis (Membership)

Andriani Pratama Putri, author

Penggunaan Strategi Brand Image dalam Peningkatan Brand Image PT GO-JEK Indonesia = The Use of Brand Image Strategy in Improvement of PT GO-JEK Indonesia?s Brand Image

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2016

UI - Makalah dan Kertas Kerja

Hemas Dewi Arum, author

Analisis peran brand ambassador kosmetik wardah dalam membangun brand image dan brand awareness = An analysis of brand ambassador's role on wardah cosmetics in building brand image and brand awareness

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2016

UI - Makalah dan Kertas Kerja

Nadia Ratna Suminar, author

Analisis brand image UNIQLOpada produk uniqlo = The effect of brand image UNIQLO

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2016

UI - Skripsi (Membership)

Tampubolon, Natalia Putri, author

Analisis pengaruh brand identity brand image dan internet use terhadap brand preference pada merek online dan merek offline = Relationships among brand identity brand image and brand preferences differences between cyber brands and extension retail brands over time

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014

UI - Skripsi (Membership)

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