Farida Indriani, author
Studi mengenai brand transgression dan brand relationship closeness serta implikasinya pada brand behavioral intention = The study of brand transgression and brand relationship closeness its impact toward brand behavioral intention
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2016
 UI - Disertasi (Membership)
Aulia Dyah Rahmayanti, author
Analisis faktor-faktor yang memengaruhi consumer-brand identification serta pengaruhnya terhadap brand loyalty dan brand advocacy (studi kasus: apparel dan footwear) = Understanding the antecedents of consumer-brand identification and its influence on brand loyalty and brand advocacy (case: apparel and footwear)
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2019
 UI - Skripsi (Membership)
Ksatria Rizki Riza, author
Pengaruh brand awareness terhadap purchase intention: studi perbandingan pada layanan transportasi ojek online Go-jek dan Grabbike = Analysis of the relationship between brand awareness and purchase intention: comparison study on Go-jek's and Grabbike's potential customer
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2016
 UI - Skripsi (Membership)
Amanda Rianti Utomo, author
Pengaruh customer authenticity perception dan komponen brand equity terhadap brand choice intention pada waralaba lokal restoran etnis = The effect of customer authenticity perception and brand equity component to brand choice intention on local franchise of ethnic restaurants
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2016
 UI - Skripsi (Membership)
Amanda Rianti Utomo, author
Pengaruh customer authenticity perception dan komponen brand equity terhadap brand choice intention pada waralaba lokal restoran etnis = The effect of customer authenticity perception and brand equity component to brand choice intention on local franchise of ethnic restaurants
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2016
 UI - Skripsi (Membership)
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