Goldman, Jeremy, author
Going social: excite customers, generate buzz, and energize your brand with the power of social media
[American Management Association, ], 2013
 eBooks
Kerpen, Dave, author
Likeable social media: how to delight your customers, create an irresistible brand, and be generally amazing on facebook: and other social networks: updated with new sections on Pinterest, Instagram, Google+ and lots more!
McGraw-Hill, 2011
 Buku Teks
Macy, Beverly, author
The power of real-time social media marketing : how to attract and retain customers and grow the bottom line in the globally connected world
McGraw-Hill, 2011
 Buku Teks
Hanani Faiza, author
Analisis pengaruh aktivitas social media marketing terhadap customer equity pada merek new luxury studi kasus merek zara = Analysis the effect of social media marketing on new luxury brand s customer equity case study zara
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Skripsi (Membership)
Martin Kusuma Yuda, author
Prediktor dalam niat pengungkapan empati oleh pengguna terhadap iklan di media sosial: studi kasus pada iklan Go-Jek = Predicting intention to express empathy by user towards advertising in social media: case study on Go-Jek advertisement
2017
 UI - Skripsi (Membership)
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