Giang Huynh : Jonathan A.J. Wilson
Management Research Center (MRC) Department of Management, Faculty of Economics, University of Indonesia and Philip Kotler Center, 2014
Artikel Jurnal
Buchholz, Andreas, author
John Wiley & Sons, 2000
Buku Teks
Rangkuti, Freddy, author
Gramedia Putaka Utama, 2002
Buku Teks
Oskamp, Stuart, author
Lawrence Erlbaum , 2005
Buku Teks
Maio, Gregory R., author
SAGE Publications, 2019
Buku Teks