Aries Susanty, author
The relationship between brand equity, customer satisfaction, and brand loyalty on coffee shop: study of excelso and starbucks. / Aries Susanty, Eirene Kenny
Management Research Center (MRC) Department of Management, Faculty of Economics, University of Indonesia and Philip Kotler Center, 2015
 Artikel Jurnal
Indri Seskjuai Kustjiptafelia, author
Analisis perhitungn CBBE (Customer Based Brand Equity) Coffee House pada segmen konsumen SES AB di Jakarta : studi kasus Starbucks dan 5 Kompetitornya
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2007
 UI - Tesis (Membership)
Ghina Maulanny Gani, author
Pengaruh Rebranding Terhadap Brand Loyalty dan Terhadap Brand Equity pada Indosat Ooredoo = Effect of Rebranding on Brand Loyalty and In Brand Equity on Indosat Ooredoo
Fakultas Ilmu Administrasi Universitas Indonesia, 2018
 UI - Skripsi (Membership)
Endy Subiantoro, author
Analisis atribut - atribut CBBE (customer-based brand equity) :studi kasus:harian bisnis indonesia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2008
 UI - Tesis (Open)
Ajie Prio Prasetyo, author
Pengaruh brand equity terhadap brand preference (analisa regresi pengaruh brand equity media berita CNN Indonesia terhadap brand preference) = The impact of brand equity against brand preference regression (analysis of effect of brand equity media news CNN Indonesia against brand preference)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2016
 UI - Tesis (Membership)
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