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Cindy Yanci, author

Analisis pengaruh brand love, brand image dan brand personality terhadap brand engagement dengan ethnocentrism sebagai faktor moderasi: studi kasus pada brand fashion lokal di Indonesia = The effects of brand love brand image and brand personality on brand engagement with ethnocentrism as moderating variable: study case local fashion brands in Indonesia

2017

UI - Skripsi Membership

Lubis, Mawar Winona, author

Pengaruh Human Brand Identity dan Branding Communication terhadap Brand Image dan Brand Love Selebritas = Effect of Human Brand Identity and Brand Communication towards Brand Image and Brand Love of Celebrities

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2019

UI - Tesis Membership

Yan Ananto Hutomo Putro, author

Pengaruh Brand Personality Terhadap Trust in the Brand, Attachment to the Brand, dan Commitment to the Brand Pada Merek Toyota Avanza = Effect of Brand Personality to Trust in the Brand, Attachement to the Brand, and Commitment to the Brand for Toyota Avanza Brand

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013

UI - Tesis Membership

Gita Novia Riani, author

Pengaruh Brand Post Characteristics Pada Unggahan Instagram Brand Fashion Lokal Dalam Membangnun Consumer Engagement Dan Customer-Brand Relationship = The Effect Of Brand Post Characteristics On Local Fashion Brand Posts In Building Consumer Engagement And Customer-Brand Relationship

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023

UI - Tesis Membership

Hadi Prasetio, author

Pengaruh Brand Experience terhadap Brand Love (Studi Pada Smartphone OPPO) = The Effects of Brand Experience toward Brand Love (Study on OPPO Smartphones)

Fakultas Ilmu Administrasi Universitas Indonesia, 2019

UI - Skripsi Membership

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