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Fitrah Syafitri, author

Analisis pengaruh product involvement, price consciousness, dan price/quality inference terhadap willingness-to-pay pada local brand fashion di Indonesia = The influence of product involvement price consciousness and price quality inference towards customers willingness to pay on local brand fashion product in Indonesia

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017

UI - Skripsi (Membership)

Eka Rivia Sakti, author

Pengaruh price/quality inference, price consciousness, dan product involvement terhadap loyalitas pada restoran makanan khas Indonesia di pusat perbelanjaan modern (MAL) dengan perceived product information sebagai variabel moderasi = Effects of price/quality inference, price consciousness, and product involvement on loyalty of Indonesian local food restaurants in shopping mall with perceived product information as moderating variable

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2015

UI - Skripsi (Membership)

Dinda Anjani, author

Pengaruh status consumption terhadap fashion consciousness dan brand status dalam kesediaan untuk membayar harga premium pada fesyen muslim di Indonesia dan religiusitas sebagai variabel moderasi = The effect of status consumption towards fashion consciousness and status brand on willingness to pay price premium on muslim fashion with religiosity as a moderating variable

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2018

UI - Skripsi Membership

Anindita Dharmesti, author

Analisis willingness to pay generasi milenial terhadap produk sustainable fashion = An analysis of millenials' willingness to pay towards sustainable fashion product.

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2020

UI - Skripsi (Membership)

Wahid Nurhidayat, author

Analisis Pengaruh Fashion Interest, Product Novelty Dan Product Quality Pada Brand Consciousness Dan Brand Loyalty Pada Pembelian Sepatu Olahraga = Analysis Of The Influence Between Fashion Interest, Product Novelty And Product Quality Toward Brand Consciousness And Brand Loyalty On Sportshoes Purchasing

Fakultas Ekonomi Universitas Indonesia, 2015

UI - Skripsi (Membership)

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