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Kevin Aprilio Kurniawan, author

Analisis pengaruh word of mouth terhadap tahapan proses pengambilan keputusan: studi pada pengguna layanan streaming musik spotify kelompok generasi millennials di kawasan Jabodetabek = Effect analysis from word of mouth towards the steps of decision making process: study on spotify music streaming service users from the millennials generation in Jabodetabek region

2017

UI - Skripsi (Membership)

Aprialdi Wahyu Tri Wibowo, author

Analisis Pengaruh Perceived Ease of Use, Perceived Usefulness, Ritualized Use, dan Instrumental Use terhadap Intention to Use pada Aplikasi Online Music Streaming Spotify di Kalangan Gen Z dan Millennial = The Effect of Perceived Ease of Use, Perceived Usefulness, Ritualized Use, and Instrumental Use towards Intention to Use on Online Music Streaming Spotify among Gen Z and Millennials

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022

UI - Skripsi (Membership)

Deby Puspitaningrum, author

Faktor Pembentukan Intensi Kontinuitas Layanan Music Streaming Spotify pada Generasi Z dengan Uses and Gratifications Theory (Studi tentang Gratifikasi dan Intensi Kontinuitas Pengguna Spotify Versi Basic dan Premium pada Pelajar SMA Negeri 70 Jakarta) = The Forming Factors of Continuance Intention of Spotify Music Streaming Service in Z Generation with Uses and Gratifications Theory (Study of Gratification and Continuation of Basic and Premium Users of Spotify on Students of SMAN 70 Jakarta).

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia , 2020

UI - Tesis (Membership)

Romi Aldinori, author

Pengaruh variasi elemen electronic word-of-mouth positif terhadap persepsi kualitas layanan pada pengguna bus TransJakarta = The effect of positive electronic word-of-mouth element variation toward perceived service quality on TransJakarta's users

Fakultas Psikologi Universitas Indonesia, 2015

UI - Skripsi (Membership)

Natasha Radinka Putri Taifur, author

Analisis pengaruh perceived value terhadap Continued Use Intention pengguna premium dan Purchase Intention pengguna freemium pada platform streaming musik : studi kasus spotify = Analysing the role of perceived value toward Continued Use Intention in premium users and purchase intention in freemium users of platform streaming music : case study spotify

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022

UI - Skripsi (Membership)

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