Muhammad Adjie, author
Pengaruh ekstensi merek terhadap ekuitas merek Gojek = The effect of brand extensions towards the brand equity of Gojek
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2016
 UI - Skripsi (Membership)
Aryo Cahyo Kusuma Wardana, author
Analisis motivasi konsumen dalam mengonsumsi minuman berkarbonasi studi terhadap brand minuman berkarbonasi Coca-Cola = Consumer motivation analysis of carbonated beverages consumption study on carbonated beverages brand Coca-Cola
Fakultas Ilmu Pengetahuan dan Budaya Universitas Indonesia, 2014
 UI - Makalah dan Kertas Kerja
Iksan Basuki, author
Pengaruh loyalitas akan merek induk, persepsi kesamaan antara merek induk dan merek ekstensi, dan keterlibatan konsumen akan kategori produk ekstensi, terhadap evaluasi dan intensitas pembelian ekstensi merek deodorant dari adidas = Effects of loyalty towards parent brand, similarity between parent brand and extended brand, and consumer involvement towards extended product category, towards attitude regarding brand extension of adidas deodorant and purchase intention towards brand extension of deodorant from adidas
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017
 UI - Tesis (Membership)
Ranti Amelia, author
Analisis studi kasus customer perceived value konsumen dewasa muda Indonesia terhadap merk Muji = Study case analysis Indonesian young adult consumer's customer perceived value to Muji
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2014
 UI - Makalah dan Kertas Kerja
Kevin Rosul, author
Pengaruh Brand Extensions Terhadap Brand Equity Rans Entertainment = The Effect of Brand Extensions Towards the Brand Equity of Rans Entertainment
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2023
 UI - Skripsi Membership
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