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Miranti Hikmayudi, author

Pengaruh familiaritas dan keselarasan, terhadap kredibilitas duta iklan dan kredibilitas merek, dalam membentuk ekuitas merek berbasis konsumen = Impact of endorser familiarity and endorser brand congruence toward credibility of celebrity endorser and brand credibility to build consumer based brand equity / Miranti Hikmayudi

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2015

UI - Tesis Membership

Ratna Endatetha, author

Analisis pengaruh kredibilitas endorser terhadap sikap konsumen pada iklan, merek dan minat pembelian : studi kasus: Agnes Monica dalam iklan simPATI = Endorser credibility effects on consumer's attitudes toward advertisement brand attitude and purchase intention : case study: Agnes Monica on simPATI advertisement

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013

UI - Skripsi Membership

Karima Dhiya Dharanathi, author

Analisis pengaruh ideal self-congruence dan emotional brand attachment terhadap perilaku konsumen: compulsive buying, brand loyalty, dan external trash-talking: studi pada produk-produk fashion = The impact of ideal self-congruence and emotional brand attachment toward consumer's behavior: compulsive buying, brand loyalty, and external trash-talking: study on fashion products

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2019

UI - Skripsi Membership

Marsya Monazella, author

Pengaruh pop-up store experience terhadap kesediaan membayar dan loyalitas merek konsumen = The effect of pop-up store experience on consumer's willingness to pay and brand loyalty

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2020

UI - Skripsi Membership

Hana Herwika Maulidia, author

Analisis pengaruh brand personality, brand experience, brand trust, brand love dan nostalgia terhadap consumer brand loyalty: studi kasus: minyak kayu putih Cap Lang dan Blue Band = Analyzing the impact of brand personality brand experience brand trust brand love and nostalgia on consumer brand loyalty: case study: minyak kayu putih Cap Lang and Blue Band

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017

UI - Skripsi Membership

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