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Maria Malakalamere, author

Analisis pengaruh permission e-mail marketing terhadap brand image dan perilaku konsumen Starbucks Indonesia = Effect of permission e-mail marketing on brand image and consumer behavior Starbucks Indonesia / Maria Malakalamere

2017

UI - Tesis (Membership)

Rayhan Rizki Dharmawan, author

Pengaruh Social Media Marketing Efforts Terhadap Brand Equity dan Consumer Response (Studi Pada Konsumen Starbucks Indonesia di Jakarta) = The Effect of Social Media Marketing Efforts on Brand Equity and Consumer Response (Study on Starbucks Indonesia's Consumer in Jakarta)

Fakultas Ilmu Administrasi Universitas Indonesia, 2021

UI - Skripsi (Membership)

Kuntodi Ambartomo, author

Pengaruh brand image terhadap repurchase intention pada Lazada Indonesia = The effect of brand image towards repurchase intention on Lazada Indonesia

Universitas Indonesia, 2016

UI - Skripsi (Membership)

Lia Rahmenisa, author

Analisis pengaruh self-image, norma subjektif, dan perceived value terhadap intensi penggunaan electronic booking e-booking pada pengguna muda di Indonesia dengan technology acceptance model sebagai mediasi. studi kasus: booking.com = Analysis the effect of self image subjective norm perceived value toward youth s intention to use electronic booking e booking in Indonesia with technology acceptance model as mediation study case booking.com

Fakultas Ekonomi dan Bisnis Unversitas Indonesia, 2016

UI - Skripsi (Membership)

Nadira Salsabila Zulhambri, author

Pengaruh Self-Construal Terhadap Intensi Pembelian dan Brand Attitude Terhadap Cause-Related Marketing: Peran Mediasi dari Empati = The Effect of Self-Construal on Consumer's Purchase Intention and Brand Attitude Towards Cause-Related Marketing: The Mediating Role of Empathy

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2022

UI - Makalah dan Kertas Kerja

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