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Resi Suminar, author

Penerapan peran brand ambassador pada brand layanan e-commerce Tokopedia : Isyana Sarasvati = E-commerce Tokopedia's brand ambassador roles practice : Isyana Sarasvati

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2016

UI - Makalah dan Kertas Kerja

Raihan Abiyan Fattah, author

Human brand model pada e-commerce di Indonesia (Studi kasus Tokopedia) = Human brand model in e-commerce in Indonesia (Tokopedia case study).

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2021

UI - Tesis (Membership)

Anindita Lintang Sari, author

Brand Ambassador Dalam Digital Marketing E-Commerce: Studi Pengaruh Pemilihan Bintang K-Pop terhadap Brand Awareness, Brand Image dan Keputusan Pembelian Konsumen Milenial Pengguna Aplikasi Belanja Online = Brand Ambassadors in E-Commerce Digital Marketing: Study of the K-Pop Stars Effects on Brand Awareness, Brand Image and Purchasing Decisions on Online Shopping Applications Millennial Users

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2021

UI - Tesis (Membership)

Alyssa Melita Rahmat, author

Brand Ambassador, Brand Credibility, dan Brand Equity pada Produk Kecantikan = Brand Ambassador, Brand Credibility, and Brand Equity on Beauty Product

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2022

UI - Tesis (Membership)

Dyah Ayu Nabilla Ariswanto, author

Pengaruh Endorser Credibility Terhadap Customer Relationship Commitment dan Brand Equity pada E-Commerce di Indonesia = The Effect of Endorser Credibility to Customer Relationship Commitment and Brand Equity on E-commerce in Indonesia

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2021

UI - Tesis (Membership)

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