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Vidiah Vebrinasari, author

Analisis respons review beauty blogger sebagai bentuk taktik e-word of mouth dalam meningkatkan brand awareness dan brand image produk purbasari lipstick color matte = Responses analysis on beauty blogger's review as a form of e word of mouth tactics to improve brand awareness and brand image purbasari color matte lipstick product

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2017

UI - Makalah dan Kertas Kerja

Andi Nurrohman, author

Analisis pengaruh social media usage, dan electronic word of mouth terhadap purchase decision involvement, brand image, dan brand awareness pada industri rumah subsidi = Analysis the effect of social media usage, and electronic word of mouth on purchase decision involvement, brand image, and brand awareness in the subsidy house industry.

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2021

UI - Tesis (Membership)

Andriani Yuliasningrum, author

Analisis pengaruh electronic-word-of-mouth e-wom pada beauty blog terhadap brand image dan purchase intention: studi kasus pada produk kosmetik Etude House = Analysis effect of electronic word of mouth e wom on beauty blog towards brand image and purchase intention: a case study on cosmetic products Etude House

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2016

UI - Skripsi (Membership)

Diandra Karina, author

Penggunaan taktik word of mouth dalam meningkatkan brand awareness PT Go-Jek Indonesia = Utilization of word of mouth tactic to increase brand awareness PT Go-Jek Indonesia

2015

UI - Makalah dan Kertas Kerja

Hemas Dewi Arum, author

Analisis peran brand ambassador kosmetik wardah dalam membangun brand image dan brand awareness = An analysis of brand ambassador's role on wardah cosmetics in building brand image and brand awareness

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2016

UI - Makalah dan Kertas Kerja

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