Adi Zakaria Afiff, examiner
How brand equity and movieliking can override impact of misleading brand placement toward brand attitudes
Universitas Indonesia, 2014
 Artikel Jurnal
Denyza Wahyuadi Mertoprawiro, author
Misleading Brand Placement : Suatu Analisis terhadap Persepsi Sejarah Brand dan Jenis Brand Placement = Misleading Brand Placement : an Analysis on Brand Historical Perception and Types of Brand Placement
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Tesis Membership
Westi Noria Furi, author
Pengaruh intensitas exposure,brand equity dan film pada misleading product placement terhadap brand attitude pada film Indonesia = The effect of exposure intensity brand equity and movie in misleading product placement to brand attitude in indonesian movie
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Tesis Membership
Lidhyananta Martdianasari, author
Pengaruh Brand Orientation terhadap Kinerja Keuangan pada UMKM = The Impact of Brand Orientation on Financial Performance on MSMEs / Lidhyananta Martdianasari
2014
 UI - Skripsi Membership
Jessica Eka Putri, author
Pengaruh green brand positioning, green brand awareness, green brand image dan attitudes toward green brand terhadap green brand purchase intention: studi kasus ac merek Panasonic = The effect of green brand positioning green brand awareness green brand image and attitudes toward green brand on green brand purchase intention case study of Panasonic air conditioner
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2016
 UI - Skripsi Membership
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