Well, William
Advertising principles and practice
Prentice-Hall, 1995
 Buku Teks
Duncan, Tom, author
IMC using advertising and promotion to build brands
McGraw-Hill, 2002
 Buku Teks
Duncan, Tom, author
IMC using advertising and promotion to build brands
McGraw-Hill, 2002
 Buku Teks
Shimp, Terence A., author
Advertising, promotion, : & supplemental aspects of integrated marketing communications/ Terence A Shimp
Thomson, 2002
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Ahuja, B. N., author
Public relations and advertising
Surjeet Publications, 1990
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