Advertising theory
Shelly Rodgers and Esther Thorson
Routledge, 2012
 Buku Teks
Moriarty, Sandra E. (Sandra Ernst), author
Creative advertising theory and practice
Prentice Hall International, 1991
 Buku Teks
Sandage, C.H.
Advertising : theory and practice / by C.H. Sandage and Vernon Fryburger
Richard D. Irwin, 1960
 Buku Teks
Hotchkiss, George Burton, author
Advertising
Alexander Hamilton Institute , 1961
 Buku Teks
Wells, William D., author
Advertising
Prentice-Hall, 2000
 Buku Teks
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