Tyreman, David, author
World famous: how to give your business a kick-ass brand identity
American Management Association;, 2009
 eBooks
Shafira Risa Amalina, author
Competitive advantage in the luxury automobile industry: customer participation and customer brand engagement = Keunggulan kompetitif dalam industri mobil mewah: partisipasi pelanggan dan keterlibatan merek pelanggan
2020
 UI - Makalah dan Kertas Kerja
Verdino, Greg, author
microMarketing : get big results by thinking and acting small
Mc-Graw-Hill, 2010
 Buku Teks
Marlia Yossie, author
Analisis Strategi Multiplatform pada Industri Pertelevisian Indonesia (Studi Kasus NET.) = Analysis of Multiplatform Strategies in The Indonesian Television Industry (Case Study NET.).
2020
 UI - Tesis (Membership)
Putsis, William, 1959-, author
Compete smarter no harder : a process for developing the right priorities through strategic thinking
Wiley, 2014
 Buku Teks
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