Tyreman, David, author
World famous: how to give your business a kick-ass brand identity
American Management Association;, 2009
 eBooks
Rayshofi Nadira Rais, author
Strategi Social Media Marketing Dalam Membangun Brand Awareness Brand Kosmetik Pada Perempuan Generasi Z Di Indonesia = Social Media Marketing Strategy in Building Cosmetics Brand Awareness Among Generation Z Women in Indonesia
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2024
 UI - Makalah dan Kertas Kerja
Verdino, Greg, author
microMarketing : get big results by thinking and acting small
Mc-Graw-Hill, 2010
 Buku Teks
Marlia Yossie, author
Analisis Strategi Multiplatform pada Industri Pertelevisian Indonesia (Studi Kasus NET.) = Analysis of Multiplatform Strategies in The Indonesian Television Industry (Case Study NET.).
2020
 UI - Tesis Membership
Motya Anjani, author
Pengaruh experiential marketing terhadap repurchase intention melalui customer satisfaction sebagai variabel perantara: studi pada Restoran Nusa Gastronomy = The effect of experiential marketing towards repurchase intention through customer satisfaction: study on Nusa Gastronomy Restaurant
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2017
 UI - Skripsi Membership
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