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young, Antony, author

Brand Media Strategy, 2nd Edition : Integrated Communications Planning in the Digital Era

Palgrave Macmillan, 2014

Buku Teks

Dewa Ayu Kalyana Putri, author

The effect of traditional advertising and social media communication on consumer based brand equity and purchase intention. Case study of FMCG cosmetics industry in Indonesia (Maybelline, Revlon, Wardah) = Pengaruh iklan tradisional dan media sosial terhadap consumer based brand equity dan purchase intention. Kasus: industri kosmetik FMCG di Indonesia (Maybelline, Revlon, Wardah)

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2016

UI - Skripsi (Membership)

Saqila Sabila, author

Pengaruh value creation terhadap brand trust: studi pada komunitas SK II di kalangan anggota female daily network = The effect of value creation towards brand trust: study on SK II community among female daily network member

2018

UI - Skripsi (Membership)

Clarissa Setyadi, author

Strategi social media marketing untuk meningkatkan consumer engagement (studi kasus pada brand Ittaherl di Instagram) = Social media marketing strategy to intensify consumer engagement (case study about Ittaherl brand in Instagram)

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2018

UI - Makalah dan Kertas Kerja

Atika Setiaputri, author

Strategi Kampanye Public Relations Brand Kecantikan Wardah (Studi tentang Penggunaan Media Sosial pada Kampanye Beauty Moves You Periode 2021) = Public Relations Campaign Strategy Beauty Brand Wardah (A Study About The Use of Social Media in Beauty Moves You Campaign 2021 Period)

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia;;, 2022

UI - Makalah dan Kertas Kerja

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