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young, Antony, author

Brand Media Strategy, 2nd Edition : Integrated Communications Planning in the Digital Era

Palgrave Macmillan, 2014

Buku Teks

Dewa Ayu Kalyana Putri, author

The effect of traditional advertising and social media communication on consumer based brand equity and purchase intention. Case study of FMCG cosmetics industry in Indonesia (Maybelline, Revlon, Wardah) = Pengaruh iklan tradisional dan media sosial terhadap consumer based brand equity dan purchase intention. Kasus: industri kosmetik FMCG di Indonesia (Maybelline, Revlon, Wardah)

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2016

UI - Skripsi Membership

Saqila Sabila, author

Pengaruh value creation terhadap brand trust: studi pada komunitas SK II di kalangan anggota female daily network = The effect of value creation towards brand trust: study on SK II community among female daily network member

2018

UI - Skripsi Membership

Atika Setiaputri, author

Strategi Kampanye Public Relations Brand Kecantikan Wardah (Studi tentang Penggunaan Media Sosial pada Kampanye Beauty Moves You Periode 2021) = Public Relations Campaign Strategy Beauty Brand Wardah (A Study About The Use of Social Media in Beauty Moves You Campaign 2021 Period)

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia;;, 2022

UI - Makalah dan Kertas Kerja

Kurniadi Prastowo, author

Peran community engagement dan brand community types dalam membangun brand trust pada social media based brand community = The roles of community engagement and brand community types in building brand trust on social media based brand community

Fakultas Eknonomi dan Bisnis Universitas Indonesia, 2018

UI - Tesis Membership

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